NewVERO 2.0 — now enriches while you sleep

Meet VERO,
your spreadsheet partner.

Not another tool. A teammate that actually enjoys cleaning spreadsheets. Upload your CSV, tell VERO what you need in plain English, and get clean, verified, enriched data — with a full audit trail.

See VERO in action
Early access for waitlist membersNo spam — just product updatesSOC 2 Type II

The problem

Your spreadsheet is a 5,000-row nightmare

Data teams, analysts, and operations waste hours every week manually fixing messy spreadsheets. It's tedious, error-prone, and steals time from actual analysis.

Duplicate rows

The same lead imported three times from three sources. Your CRM is lying to you.

Bad emails

j.park@ and admin@ bounce. Records are unusable. Downstream reports break.

Missing company info

Half the rows have no website. You can't segment, can't personalize, can't win.

Inconsistent formats

Phone numbers in 12 different formats. Dates as strings. States as full words.

Hours wasted

Teams spend 4+ hours a week on data hygiene instead of the work that matters.

No audit trail

Someone 'cleaned' the list. Now you don't know what changed. Or who. Or why.

Anyone who has ever stared at a 5,000-row spreadsheet and thought — “there has to be a better way.”

The solution

Meet VERO, your spreadsheet partner

Think of VERO as the teammate who actually likes cleaning spreadsheets. You upload your spreadsheet, tell VERO what you need in plain English, and VERO handles the rest — planning, executing, and delivering clean, enriched data. Every change is saved as a snapshot, so you can always undo. You focus on analysis. VERO handles the messy part.

Here's what VERO actually does
1You ask

“Remove all duplicates, validate every email, format phones to +E.164, and find websites for any row missing one.”

2VERO delivers

A clean, deduplicated, enriched list — plus a full action history showing exactly which rows were changed, deleted, or enriched.

What VERO does

Five things VERO handles so you don't have to

Cleans automatically

Dedupe, validate, and format — in one pass

VERO deduplicates rows, validates emails against live MX records, formats phone numbers to E.164, fixes malformed entries, and normalizes dates. No regex. No formulas. No tears.

  • Fuzzy + exact duplicate detection across name, email, domain
  • Email syntax + deliverability validation (MX records)
  • Phone normalization to international E.164 format
  • Date, currency, and state abbreviation standardization
leads_export.csv · 3,412 rows
Before
maya@ · (415) 555-0142 · 12/03/24
j.park@helix · 415.555.0199 · 2024-11-3
maya@northwind.io · +14155550142 · Dec 3
SOFA@bright · 555-0173 · 03-12-2024
After
maya@northwind.io · +14155550142 · 2024-12-03
j.park@helixlabs.com · +14155550199 · 2024-11-03
· ·
sofia@brightpath.co · +14155550173 · 2024-12-03
3,408 cleaned · 1 duplicate merged VERO

Enriches missing data

Fills the gaps with live web search

VERO finds company websites, validates contact details, and fills gaps using real-time web search. Missing industry, headcount, or LinkedIn? VERO goes and gets it.

  • Auto-discovers company websites from name + domain hints
  • Validates job titles, seniority, and department against public data
  • Pulls company size, industry, and location
  • Flags rows that can't be enriched so you're never guessing
Enrichment progress · 312 / 847
Helix Labs
helixlabs.com · 50-200 · Biotech · SF
enriched
Brightpath
brightpath.co · 11-50 · Marketing · NYC
enriched
??? Apex Group
searching LinkedIn + Crunchbase…
Lattice & Co
latticeco.com · 200-500 · HR Tech · Remote
enriched
!
Unverified Inc
no public footprint — needs review

Complex multi-step tasks

One prompt. Five operations. Done.

"Delete rows with bounced emails, then enrich company size for the rest" — VERO decomposes that into a plan, runs each step in order, and rolls back gracefully if anything fails.

  • Natural-language planning — VERO breaks intent into ordered ops
  • Conditional logic: filter, transform, delete, enrich, dedupe
  • Per-step validation so one bad row doesn't break the batch
  • Safe rollback to the pre-task snapshot on failure

“Delete rows with missing emails, clean phones, remove duplicates, then enrich websites.”

VERO's execution plan

  1. Filter rows where email is empty
    matched 47 rows
  2. Delete matched rows
    47 deleted · snapshot saved
  3. Normalize phone column → E.164
    2,890 formatted
  4. Dedupe by (domain + last name)
    found 23 clusters…
  5. 5
    Enrich missing websites via web search
    128 rows pending

Runs in the background

Close your laptop. VERO keeps working.

VERO processes on the server, not your browser tab. Close the window, switch tasks, shut your laptop. Come back anytime and your data is ready — exactly where you left off.

  • Server-side execution — your browser tab is not required
  • Resume across devices — start on desktop, check on mobile
  • Long-running enrichment jobs that would time out anywhere else
  • Email + in-app notifications when tasks complete
Background jobs · todayserver online
Clean + enrich customer master list
8,420 rows · 2m ago
done
Dedupe HubSpot export
2,103 rows · 1h ago
done
Validate emails — customer list batch
14,900 rows · running now
running
Enrich missing websites — agency roster
540 rows · queued
queued

Transparent action history

See exactly what changed. No black box.

Every task gets a full action history: which rows were changed, deleted, or enriched, what the old value was, and what it became. Audit it, export it, undo any of it.

  • Row-level diff for every operation VERO performs
  • Filter history by action type: changed / deleted / enriched
  • One-click undo back to any prior snapshot
  • Export the full audit trail as CSV for compliance
Action history · task #a7f3
row 142deleted— (email empty)
row 318phone formatted(415) 555-0199+14155550199
row 421website enrichedhelixlabs.com
row 421email validatedj.park@j.park@helixlabs.com
row 612duplicate merged2 rows → 1maya@northwind.io
387 actions this task

Try it

Tell VERO what to do. Watch it plan.

Type any cleaning instruction in plain English. VERO decomposes it into an executable plan — just like it would with your real data.

VERO·interactive demo

Try an example

Use cases

From messy export to clean, auditable data

Real scenarios, real prompts. Pick your role and see exactly what VERO handles for you.

RevOps & data teams

CRM hygiene — deduping and reconciling records across systems

What you'd ask VERO

Merge duplicate accounts from Salesforce and HubSpot, flag field conflicts.

Typical outcome6 hrs/week saved

Recruiting teams

Cleaning candidate lists from multiple sourcing platforms

What you'd ask VERO

Dedupe candidates across LinkedIn and Indeed, normalize phone numbers.

Typical outcome50% faster screening

Market researchers

Standardizing survey data and external datasets

What you'd ask VERO

Normalize date formats, clean free-text company names, flag outliers.

Typical outcome99% data consistency

Finance & operations

Reconciling CRM accounts with ERP records

What you'd ask VERO

Match customer names across Salesforce and Netsuite, export mismatches.

Typical outcome100% reconciliation

Data ops & analytics

Pipeline data quality — validating feeds before ingestion

What you'd ask VERO

Check all incoming CSVs for schema violations, log invalid rows.

Typical outcomeZero bad rows ingested